Czapek Launches the First Haute Horlogerie Online Subscription

April 26, 2016

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GENEVA, April 26, 2016 /PRNewswire/ —

Czapek & Cie, the first fine watchmaking brand to raise equity with crowdfunding, is starting now a subscription campaign to let watch lovers acquire the first edition timepieces of its Quai des Bergues” line. 

Following its successful crowdfunding campaign, the Czapek & Cie executive team has announced the launch of an online subscription campaign. The 188 timepieces of the “Millesime 2016” Quai des Bergues collection will be made available to subscribers placing an order on the Czapek website or through official dealers. Each watch will be manufactured individually. Subscribers can have their name engraved on the watch case, choose the serial number or have the weekdays written in their own language and a secret sentence engraved in the enamel ‘grand feu’ dial. The next series will be in 2017.

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Subscriptions in watchmaking go back to the great watchmaker Louis-Abraham Breguet. The idea is to involve the buyer early on in the watchmaking process: “To own a Quai des Bergues timepiece is to be part of a story,” says Xavier de Roquemaurel, CEO of Czapek & Cie. “We wanted to launch this campaign for shareholders and all watch enthusiasts who have been following our development, while letting our retail partners get in on the game.” 

The story of the brand goes back to 1845. François Czapek, a Polish watchmaker in Geneva, set up shop on his own after the expiration of his “Patek, Czapek & Cie” partnership contract with one Norbert de Patek. His workshop was initially located at Quai des Bergues in Geneva, but his reputation spread all the way to the imperial court in Paris, where he became the official supplier of timepieces. He also opened a boutique on the now-famous Place Vendôme.

Three passionate entrepreneurs rediscovered Czapek and his remarkable watches and decided to revive both the name and the esthetic and technical spirit of this outstanding 19th-century watchmaker. The 21st-century Czapeks are designed as if the original creator were still alive, using modern technologies and applying contemporary design codes.

Czapek & Cie was officially launched on November 10, 2015, in Geneva, along with a crowdfunding equity campaign that ultimately raised 1.1 million Swiss francs in three months. Over one hundred shareholders worldwide expressed their support for the outstanding watches.


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Social media (Twitter Facebook Instagram): @czapekgeneve


Estelle D’Hubert

Category: Precious Metals