Experts Discuss: Channel Partners Are Converging With the Internet of Things

March 16, 2016

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Zyme Explains How IoT is Forcing New Channel Relationships between Traditional IT, Industrial Products, and Consumer Products Channels

LAS VEGAS, NV–(Marketwired – Mar 16, 2016) – Zyme, the market leader in the rapidly growing discipline of Channel Data Management (CDM), will discuss how the Internet of Things (IoT) will converge manufacturer-to-end customer supply chains with critical implications for traditional IT sales channels. Channel data from over 70 manufacturers is revealing the convergence of channels with new channel partners emerging in the traditional IT channel. Speaking on March 17 at the Channel Partners Conference and Expo in Las Vegas, Ken Edwards from Zyme shares this key trend.


Ken Edwards, Zyme, along with panelists from Monnit, KloudReadiness, Equinix and BuzzTheory Strategies.


Channel Partners Conference and Expo


Thursday, March 17, 11:30 am


The Venetian & Sands Expo, Room 701, Las Vegas, NV

Learn More/Request briefing: 

Journalists are invited to request a private briefing, before or after the presentation. Contact David Wright, 408-363-2843,

“IoT — the capability for devices to connect via a network to cloud-based, off-premise applications — is a substantial growth opportunity for channel partners and manufacturers who adapt to the new solutions and buying process,” says Ken Edwards, a channel consultant for Zyme, the clear leader in the fast-growing discipline of channel data management (CDM). “The territorial channel boundaries that existed for decades between IT and industrial product channel partners are breaking down, enabled by the convergence of customer demand for IoT applications in industrial settings, and the complexity of delivering them in an integrated package.”

About Channel Partners Conference and Expo

Channel Partners Las Vegas is the gathering place for the technology services community. Each year thousands of agents, VARs, MSPs, integrators, and service providers converge to share ideas and drive discussion on the topics shaping our industry.

Joining Ken Edwards on the Channel Partners panel “Six IOT Applications You Can Sell Now,” is Brad Walters, CEO and president of Monnit; George Mellor, president and CEO of KloudReadiness; Jim Poole, vice president of business development for service provider marketing at Equinix; and moderator Khali Henderson, senior partner at BuzzTheory Strategies. In addition to his years with Zyme, Edwards has more than 20 years of experience with Deloitte, Capgemini, and PwC.

About Zyme

Zyme is the global leader in the emerging channel data management (CDM) space, empowering the New Smart Channel™, a proven approach to creating visibility to actionable knowledge that manufacturers need to accelerate partner sales and optimize marketing program ROI. Zyme’s flexible, cloud-based offerings facilitate enterprise-grade decisions by responding to real-time, granular channel intelligence. Benefits include better-targeted MDF, co-op, and rebate programs, plus improved segmentation. Zyme replaces outdated, ad-hoc systems with a state-of-the-art, cloud-based platform, data steward services, and a worldwide channel directory of more than 1.25 million partners for guaranteed database quality, support for a wider range of formats, and best practices that enhance reporting compliance. With UK headquarters in Reading, and US headquarters in Redwood Shores, CA, Zyme has also offices in Texas, and India. For more information, visit

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