(IDEX Online News) – Jewelers of America (JA) has launched a new website. The revamped site has an expanded focus on consumer content and education.

New features of the website are designed to showcase JA’s Retail and Supplier Members to jewelry customers browsing the web for engagement, wedding or gift ideas.

The site includes a Jewelry Gallery displaying the jewelry of JA Supplier Members for consumers to like and share and a Find a Jeweler Directory, which locates JA Retail Member store locations across the country and helps drive traffic into stores.

In addition, it features JA Member Company Profile Pages, which serve as an additional online resource for businesses while JA Supplier Members who make or sell fine jewelry are promoted throughout the website in expanded Education & Care, Wedding & Engagement and Gift Guides & Trends sections.

As well as the consumer focus, the website will continue to be a resource for its members and the professional jewelry industry through the trade section of the website.

A new “Supplier Showcase” features JA’s Supplier Member products for retailers to browse and discover new collections or trends, as well as industry education, business tips and advocacy news.