LAS VEGAS, June 3, 2016 /PRNewswire/ — Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook” or the “Company”; collectively with its subsidiaries, the “Group”; HKEx Stock Code: 1929), the largest jeweller listed in Hong Kong by market capitalization with 87 years’ heritage, today showcased 3 sets of one-of-a-kind exclusive auction pieces from the fifth High Jewellery Collection: Le Labyrinthe Artistique in Las Vegas. This would be the first–ever preview in the United States which is backed by the brand’s recognition of the U.S. as an international jewellery hub and its foresights in penetrating the U.S. market.
Inspired by the great abstract artists, each unique piece is a celebration of iconic geometric oeuvres of the Modern Period. As Chow Tai Fook’s first collection inspired by the fine arts, Le Labyrinthe Artistique also marks the company’s latest milestone in its continuing journey as a leading world class jeweller and brand.
Chow Tai Fook seeks to constantly elevate its High Jewellery series to new heights with its wealth of experience in world-class design, materials selection, and exquisite craftsmanship. The masters have channelled a distinct aesthetic into each unique piece, which were showcased at this exclusive event, offering a platform for sharing with privileged guests the brand’s ethos as a jeweller: the relentless pursuit of perfection.
This year, with Le Labyrinthe Artistique, Chow Tai Fook has distilled the very essence of these artists’ works and given them new form through our unique interpretation and exceptional craftsmanship.
The collection of 15 sets of jewellery presents an abstract maze in which color, form, and dimension unite in homage to the titans of abstract art.
Since 2010, Chow Tai Fook has enhanced the creativity and artistic elements of its jewellery. The auctions of high jewellery masterpieces held in Beijing and Hong Kong have demonstrated to the world its boundless creativity, superlative craftsmanship and wealth of top quality gem stones. In November 2016, selected guests will have the opportunity to participate in an auction gala dinner in Hong Kong, where they may bid for their favorite items.
More high-resolution photos are available for download at:
About Chow Tai Fook Jewellery Group Limited
Chow Tai Fook Jewellery Group Limited (Stock Code: 1929) is a world-class leading jeweller listed on the Main Board of The Stock Exchange of Hong Kong in December 2011, and has become the largest jeweller listed in Hong Kong by market capitalisation.
The iconic brand “Chow Tai Fook” of the Group has been widely recognised for its trustworthiness and authenticity, and renowned for product design, quality and value. The acquisition of Hearts On Fire, an internationally acclaimed U.S. premium diamond brand, in August 2014 has further underpinned the Group’s stature as a diamond expert in the industry.
The Group boasts an extensive retail network comprising over 2,300 Chow Tai Fook and Hearts On Fire stores spanning more than 500 cities in Greater China, Singapore, Malaysia, South Korea and the United States, as well as a strong and fast growing e-tail network through operating its Chow Tai Fook e-Shops and various e-tail accounts on other online shopping platforms.
The Group’s sophisticated vertically integrated business model provides it with an effective and tight control over the entire operation chain from raw material procurement, design, production, to marketing and sales through its extensive POS and e-tail channels.
Chow Tai Fook Jewellery Group Limited
Tel: +852 2610 8372
Tel: +852 2610 8386
SOURCE Chow Tai Fook Jewellery Co. Ltd