Sandhills South Africa

Sandhills Global is an information processing company headquartered in Lincoln, Nebraska. In 1978, Tom and Rhonda Peed founded the Peed Corporation, later renamed Sandhills Publishing, in an old blacksmith shop in Webster City, Iowa, launching its first publication, Machinery Trader, in March of that year with a team of seven employees. The magazine is today distributed to millions of readers worldwide in the used construction equipment machinery market and was originally published in a print run of 20,000.

With the success of Machinery Trader, Sandhills steadily grew over the decades, expanding into new markets and launching publications aimed at serving specific sectors within its core industries. The company embraced online technologies as early as the 1980s and expanded to offer hosted solutions to equipment, aircraft, and vehicle dealers and manufacturers worldwide. After relocating operations to Lincoln, Nebraska, the company settled into a 68-acre campus that is today its global headquarters.

Early and ongoing investments in print technology and calculated expansion of distribution channels led to launches of industry-specific publications for buyers and sellers in agriculture, transportation, and aviation industries. With monthly print distribution today in the millions, Sandhills’ print and bindery equipment includes a Goss Sunday Printing Press capable of producing 1.76 million pages per hour and a bindery capable of outputting 22,000 stitched books per hour. The press facility operates around the clock using digital, direct-to-plate technology.

Sandhills Global has invested in secure, high-capacity servers and tech infrastructure to support operations and the growing needs of a global customer base. As print presence and hosted services grew, the company built technology to connect buyers and sellers across niche markets in both print and online channels, as well as across retail, rental, wholesale, and auction markets. Investments in data processing have propelled its diverse range of products and services, providing crucial real-time market and asset data to businesses in its core industries and periphery industries that support them.

Sandhills Global cloud services bring additional value to advertising, auction, wholesale, and rental platforms. Sandhills Cloud applications provide equipment dealers, auctioneers, and other sellers with means to manage inventory, promote and advertise assets for sale, track marketing ROI, run e-commerce shops, handle logistics and shipping, extend competitive financing to buyers, and more. For buyers, Sandhills Global cloud services make it easier to obtain asset details, contact sellers, secure financing, and transport purchased machines.

Sandhills Global and its international subsidiaries employ a staff of nearly 1,200 people worldwide. Its operations span continents and serve the diverse needs of multinational corporations as well as small, family-owned businesses.