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Shifting relationship dynamics, higher earnings see more women buying their own diamond jewellery

More women are buying diamond jewellery for themselves, resulting in new growth opportunities for the diamond industry. De Beers latest ‘Diamond Insight Report’, published on Thursday shows that more than a quarter of women’s diamond jewellery bought in 2016 in each of the four main consumer nations – the US, China, Japan and India – was acquired through self-purchase.