The mining industry is facing increasing risk aversion from equity and debt investors, owing to testing circumstances in the depressed global market, particularly with regard to falling commodity prices, slower economic growth in China and reduced mining production. Owing to traditional funding options from equity investors and banks being more difficult and costly to obtain, new focus has been placed on alternative mining investment platforms, with alternative funding models subsequently arising and proliferating, states Canada-based equity crowdfunding company Red Cloud Klondike Strike president and CEO Chad Williams.