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Anger at Vale over Brazil mine accident fed by cautious, slow public response

Within hours of a deadly mining spill in November that would become Brazil’s worst environmental disaster, BHP CEO Andrew Mackenzie was in front of a camera offering his sympathies to those affected.

Meanwhile, his counterpart at joint venture partner Vale, Murilo Ferreira, took nearly a week after the mine wastewater flood to talk to the press, setting the tone for a media strategy experts say has been slow and clumsy.