CIBJO Releases Marketing & Education Special Report

August 24, 2016

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August 24, 16 by Albert Robinson

With nine weeks to go to the opening of the 2016 CIBJO Congress in Yerevan, Armenia, on October 26, the first of the CIBJO commissions’ Special Reports has been released.

 

Prepared by the CIBJO Marketing & Education Commission, headed by Jonathan Kendall, the report provides an update about the organization’s Jewellery Industry Greenhouse Gas Measurement Initiative, which was launched in 2012 to help businesses in the industry understand and reduce their environmental impact.

 

It has been a successful year in terms of member engagement in the Greenhouse Gas Measurement Initiative, Kendall noted. There are currently about 20 organizations fully measuring their carbon footprints and working towards carbon neutrality, and more than 40 are close to joining. They include trade bodies, manufacturers, grading laboratories, watch companies, equipment manufacturers, wholesalers, retailers and brands.   

 

“The CIBJO initiative has been designed to be as simple as possible, from planning to implementation. We are here to help, and we believe it is critical that we take the initiative on this issue, before we give consumers a reason to reduce their purchasing of the wonderful products we develop and sell,” Kendall added.

Category: General