FIRST RESPONSE and RESOLVE: THE NATIONAL INFERTILITY ASSOCIATION are resources to millions of Americans year-round and during NATIONAL INFERTILITY AWARENESS WEEK

April 20, 2018

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EWING, N.J., April 20, 2018 /PRNewswire/ — Throughout the year and during this National Infertility Awareness Week (April 22 – 28, 2018), Church & Dwight Co., Inc., the makers of FIRST RESPONSE™ is proud to be an awarded partner of RESOLVE: The National Infertility Association that supports and provides a voice for the 1 in 8 American women and couples challenged in their family-building journey. In December 2017, RESOLVE honored the First Response brand in New York City with the presentation of the Barbara Eck Founders Award at the Night of Hope Gala, an annual event of more than 300 leaders and influencers that recognizes professionals, companies, volunteers, and the media who truly impact those struggling to build a family.

“First Response and RESOLVE share a common mission — to reach anyone wishing to grow their family with the very latest reproductive health education, products, information, and research available today,” says Stephanie Schwendinger, First Response Brand Manager, Church & Dwight Co., Inc. “We are incredibly proud of our partnership and humbled to have received RESOLVE’s Founders Award.”

This year, the First Response brand has committed even more resources to drive change in the conversation around infertility by encouraging women and couples visiting the First Response website to take the pledge to #flipthescript on infertilityawareness.org. This pledge to change how infertility is viewed kicks off with National Infertility Awareness Week (April 22 – 28, 2018) and unites the millions of Americans who are committed to removing the stigmas and barriers challenging family-building. National Infertility Awareness Week comes at an especially timely moment as the conversation around fertility options, pending legislation, and workplace benefits increases. In February 2018, the New York Times reported that millennial women are likely to experience the largest shortfall in achieved fertility versus their stated family desires of any generation in a long time1. Thus, the resources provided by RESOLVE, the products created by the First Response brand, and the awareness generated by their partnership are more necessary than ever in supporting women and couples.

Corporate Partner since 2007, Church & Dwight Co., Inc., the makers of First Response has generously donated thousands of free products and financial support to RESOLVE constituents through support groups and Walks of Hope in cities nationwide. First Response is dedicated to women’s health, offering:

“RESOLVE is delighted to recognize Church & Dwight, Co., Inc., makers of First Response for the important work they have done for people living with infertility and all those who struggle to build a family,” said Barbara Collura, RESOLVE’s President/CEO. “RESOLVE is proud to recognize their dedication to ensuring that all people challenged in their family building journey reach resolution through being empowered by knowledge, supported by community, united by advocacy, and inspired to act.”

“We are honored to be in a position, both through our products and our partnership with RESOLVE, to support the thousands of women and couples seeking to grow their families,” adds Schwendinger.

For more information visit www.FirstResponse.com.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products under the brand names ARM & HAMMER, FIRST RESPONSE and other trademarks.

1 https://www.nytimes.com/2018/02/13/upshot/american-fertility-is-falling-short-of-what-women-want.html

2 99% accurate at detecting typical pregnancy hormone levels. Note that hormone levels vary.

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SOURCE FIRST RESPONSE

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