Insite Software’s B2B eCommerce Expertise Featured at IRCE

June 7, 2016

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Insite Customer Geriatric Medical to Co-Present With Insite’s Senior Director of Customer Growth Services at 2016 Internet Retailer Conference + Exhibition in Chicago

MINNEAPOLIS, MN–(Marketwired – Jun 7, 2016) – Insite Software, a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers, wholesalers and distributors, announced Justin Racine, director of marketing and eCommerce for Insite customer Geriatric Medical & Surgical Supply, will co-present with Insite a B2B workshop session entitled “Does E-Commerce Self-Service Top the Performance of Sales Reps?” at the Internet Retailer Conference + Exhibition (IRCE) in Chicago at 2:00pm Central Time today.

During the session, Racine and Insite Senior Director of Customer Growth Services Dwayne Doshier will discuss how to use an online dashboard to gain a comprehensive, unified view of data related to all online purchases and rep-led sales activity, including product categories and SKUs. The two speakers will explain how the use of dashboard analytics gives B2B executives key perspectives to ensure both their e-commerce system and their sales reps perform at the highest levels, for the highest return on investment. In addition, Racine and Doshier will provide insights into the best use of dashboard data, including ways to use customer satisfaction data for continuous process improvement within each sales channel.

“B2B e-commerce leaders need more than just data. They need insights, an efficient dashboard for analysis and access to the right data at the right time,” said Tony Abena, chief executive officer (CEO) of Insite. “Insite’s connected commerce platform leverages structured and unstructured data from every aspect of the customer experience and buying journey, from marketing content in the field to enterprise reporting generated by core business systems. This connection helps leading B2B organizations optimize both online and offline sales channels, for the ultimate in customer satisfaction and buyer experience.”

Racine has worked to help develop, set up and implement more than 40 businesses in the online medical retail market. He has extensive experience in brand and category management, promotional activity development, integrated marketing solution programs, and brand development. As senior director of customer growth services for Insite, Doshier provides leadership in B2B eCommerce strategy and digital marketing, channel shift, customer adoption, market sizing, capability identification and revenue-focused analytics. A seasoned B2B strategist, Doshier has served as a trusted advisor to senior executives across a variety of B2B industries, and led the creation of digital transformation roadmaps for major organizations including Coca-Cola, Airgas and AmeriPride.

One of the largest conferences of its kind in the world, IRCE takes place June 7-10 at McCormick Place West in downtown Chicago. The IRCE agenda is curated by the expert editorial staff at Internet Retailer magazine and features retail leaders from around the country discussing the latest in e-commerce strategies, analysis of industry growth, and leading online retail trends.

In addition to its workshop session, Insite will demonstrate its ecommerce, sales enablement and connected commerce platforms in booth #307 at IRCE. With Insite, customers leverage commerce and content/data to drive both online and rep-driven sales. By connecting with data stored in core business systems such as ERP and CRM, sellers can connect the right products to the right customers at the right time. 

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About Insite Software
Insite Software’s connected commerce platform brings together commerce, physical sales channels and content/data to drive better B2B buyer and B2C user experiences, and higher sales. Leading global manufacturers, wholesalers and distributors rely on Insite to better engage digitally with buyers and sellers via B2B websites such as customer/buyer portals, sales portals, partner portals and dealer portals. The Insite technology fully integrates with leading ERP, CRM and web content management systems, and can be flexibly deployed either on premises or in public/private clouds. Learn more about Insite Software at

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