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Lenzing enters new phase with launch of TENCEL(TM) as Lenzing’s flagship brand for textile

PARIS, Feb. 13, 2018 /PRNewswire/ — The Lenzing Group (Lenzing) today redefined TENCEL™, as its textile premium brand at Première Vision Paris. The redefining of the TENCEL™ brand is a key milestone of Lenzing’s new brand strategy to enhance product brand offerings, foster connection…