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MVPindex® and Umbel® Announce Merger, Create First-Ever Solution for Total Social Audience Measurement in the Sports and Entertainment Industries

AUSTIN, Texas, Feb. 15, 2018 /PRNewswire/ — Industry leaders MVPindex® and Umbel® today announced the merger of the two companies, reinventing the way the entire sports and entertainment ecosystem – from brands and agencies to properties and talent – measures the value and impact of…