Platinum industry redoubling marketing efforts in the midst of oversupply

July 27, 2017

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Marketing is immensely important for the platinum sector, which is battling a pervasive weak price environment, with the metal trading at about $925/oz, compared with the all-time high of $2 270/oz in 2008, and an oversupplied market. Marketing of the metal’s various uses has only increased in significance in recent years, says Platinum Guild International (PGI) CEO Huw Daniel.

Category: General