SteelHouse Points to Rapid Decline of Traditional TV Viewership as Reason to Advertise on Connected TV

February 8, 2018

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LOS ANGELES, Feb. 8, 2018 /PRNewswire/ — The shift in TV-viewing habits from traditional TV to Connected TV (CTV) has been substantial over the past year, with “cord cutters” increasing across all generations. Nearly half of 22 to 45 year olds no longer watch traditional TV, debunking…

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