LONDON–(BUSINESS WIRE)–Technavio’s latest report on the non-metallic minerals market in Romania provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

The report estimated the non-metallic minerals market in Romania to be worth USD 867 million in 2015 and is projected to grow at a CAGR of over 5% during the forecast period. The market was dominated by glass and glass-based products, which accounted for a major share in 2015, followed by porcelain and ceramic products.

According to Chandrakumar Badala Jaganathan, a lead analyst at Technavio for research on metals and minerals, “Key manufacturers in the market are focusing on product segments such as customized flat glass, decorative glass products, and ceramic tiles, because of an increasing demand from residential end-users. With a steady growth in GDP in Romania, demand from industrial end-users is also expected to rise and be on par with residential end-users.”

The top three emerging trends driving the non-metallic minerals market in Romania according to Technavio chemicals and materials research analysts are:

• Focus on sustainable products
• Provision of value-added services
• Increasing investments by manufacturers

Focus on sustainable products

Since Romania’s accession to the EU in 2007, the country has been focusing on enhancing energy efficiency and adopting sustainable products. The government’s focus on rehabilitation of buildings to increase energy efficiency and meet sustainability targets as a member of the EU has propelled the demand for energy efficient products that have a low carbon footprint. Bucharest, Cluj-Napoca, Timisoara, Lasi, and Constanta are key cities where rehabilitation programs will contribute to an increased demand for energy-efficient products from the construction industry.

Key manufacturers in the market, such as Saint-Gobain, are focusing on the development and introduction of energy-efficient glass manufacturing processes. As of 2015, the company has invested more than USD 500 million in the R&D of glass products. For instance, the company has developed high-performance glazed products with enhanced thermal insulation, which are three times as energy efficient as standard double-glazed products.

Provision of value-added services

The provision of value-added services is a key trend that is expected to contribute to market growth during the forecast period. Most manufacturers of non-metallic products, such as glass, offer basic and semi-finished products that are processed further by other companies in the supply chain. For instance, Transparent Design is a company that procures glass from manufacturers such as Saint-Gobain, and processes it further. Its product portfolio includes processed and custom-made glass products such as balustrades. “Other high-quality, value-added services offered by the company include glass laminating, sandblasting, painting, cutting, edge polishing, and tempering. These services provide companies with a competitive advantage, thereby driving market growth,” adds Chandrakumar.

Increasing investments by manufacturers

Global manufacturers of non-metallic mineral-based products are making increasing investments in Romania to exploit the country’s under-penetrated end-use markets and steady GDP growth. For instance, Sisecam Group, is one such global vendor in the glass industry that operates in segments such as glassware, flat glass, glass packaging, and fiber glass. In the last quarter of 2014, the company invested approximately USD 70 million to set up an automotive glass manufacturing facility, GlassCorp, in Romania. The company chose Romania over other countries in Central and Eastern Europe because of incentives offered by the government, and the availability of a strong technological infrastructure and a qualified labor force.

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