January 18, 16
(IDEX Online News) – The world’s diamond producing countries will launch an advertising campaign in May, as part of the efforts to increase demand and prices, according to a report on macauhub.com.
The chairman of Angolan diamond company Endiama, Carlos Sumbula, is reported to have told a gathering for the company’s 35th anniversary in the Angolan capital Luanda that the ad campaign has been commissioned from a Las Vegas firm, and would run alongside an intentional reduction in global diamonds supply.
The Angolan news agency Angcop, quoted Sumbula saying that Endiama would work in partnership with Russian miner ALROSA and other partners to search for more kimberlites in Angola. It is thought that only a small fraction of the kimberlites in Angola have been discovered to date.
